Marketing

Monetising Your Blog Without Making It Spammy


In this article you will learn how blog posting can increase traffic to your website and how you can leverage this fact by making sales right from within the blog posts that you are writing without bringing the quality of your website down. You will also learn how you can find out what types of blog posts people are engaging in and how you can take advantage of this information.

Blogs are becoming ever more popular and for good reason, they are a great way of being found in the search engines. Search engines like Bing and Google love to promote fresh new content to their users and by writing new blog posts you are keeping your website fresh.

But how do you monetise your blog once it has an audience?

There are several ways in which you can make money from your blog, including affiliate links, clearly labelled sponsored posts (being deceptive with these can lead to issues with the search engines) and even reviewing products that you’ve used.

A blog post is a great place to write a review of a product that you are monetising your blog, at the end of the post you place your affiliate link for the reader to purchase the product. Embedded inside of the post you can have a YouTube video that you have recorded about your product, then have lots of photo’s and a great description in your post. The more detail and the better the description the better your post is.

Provide as much detail as you can, both good and bad, about the product you are promoting. Try not to be biased and not make it obvious that you are trying to sell them the product, no one likes being sold to.

It’s worth noting that to make money from your blog, you have to have an audience. A great way to generate new traffic is to create posts around topics that people are searching for and then making sure that you follow an SEO checklist of some description to ensure that your articles are optimised for the search engines. This checklist from blogthot is a good place to start.

You can write different types of posts: a how to, an instructional post, a product review post, an informational post, a tips post. They do not all have to have an affiliate link embedded in them.

It would not be a good idea to have every post promoting an affiliate link. This will look very self-serving and could turn people and potential customers, away from your blog. Write a mixture of posts and keep it both informative and interesting.

Read and visit lots of peoples blog’s in your niche and get a feel for the type of post that people like to read. You can tell this by the amount of comments people have made at the end of the post. You should read them and get a feel for the type of people who are reading and purchasing in your industry.

Join in with your community. You can easily join groups on Facebook and Twitter and start making your own comments inside of other peoples blog’s. If they are great comments, not ‘cool post’, but informative and intellectual you will find that other people will notice you and come to your blog to read what you have written about and perhaps read one of your product reviews and make a purchase through your affiliate link

What you are therefore going to be doing with this type of monetisation is to be writing posts within your blog and within these posts including links to the advertisers. The big problem is that quite often these posts will be completely off topic and trying to fit them in to your blog can be a challenge.

This is the more ethical type of promotion as you are, like many other media, selling exposure to your readers. You may be writing about merchants, or their products, or just promoting them in your site. But the aim is to get them to go to the advertiser’s website and there are three ways to make money here.

The first is again paid posting, but this time just with the intention of matching your readers’ interests to advertisers. Some paid to post services actually specialise in this field and it is not just writing, but also the inclusion of videos and other different tricks.

The second is more indirect and that is affiliate selling. If you are talking about a product and telling your readers where they can buy it from, why not provide an affiliate link and earn some cash at the same time?

Lastly there is also contextual advertising. Here, you can call upon schemes such as Google’s AdSense to add appropriate adverts into your page layout and every time a visitor clicks on an advert you earn some cash.