Marketing

Designing The Perfect Landing Page

A Landing page is a page that you send traffic to with the goal of generating a conversion for your business. You could simply want them to pick up the phone and call you, or the goal may be more complex. Landing pages can also be highly relevant pages that are in place for SEO purposes (read our article about how startups can get good at [...]


Marketing

How can startups get good at SEO?

We’re delighted to invited Charlotte from Imaginaire Digital to discuss how startups can get up to speed with SEO in their early, bootstrapped days. Search Engine Optimisation (SEO) refers to a marketing strategy focused on increased visibility in search engine results. SEO involves creative and technical elements required to drive Internet [...]


Marketing

How to become better at copywriting

No matter how good a copywriter may feel they are, there’s always room for improvement. The significance of website copy, particularly within blogs, is growing. As sites rely more and more on blog posts to draw in potential customers, and as demands for higher quality writing increase relatively, copywriters are faced with ever-increasing [...]