Is Cold Calling Dead?

In a world where potential customers are constantly bombarded with opportunities to buy from millions of different businesses, salesmen (and women) are forced to continuously review and revise their methods in order to create the best sales pitch. With the rise of inbound marketing, the stats are all pointing to the fact that, while not quite [...]


Designing The Perfect Landing Page

A Landing page is a page that you send traffic to with the goal of generating a conversion for your business. You could simply want them to pick up the phone and call you, or the goal may be more complex. Landing pages can also be highly relevant pages that are in place for SEO purposes (read our article about how startups can get good at [...]


How can startups get good at SEO?

We’re delighted to invited Charlotte from Imaginaire Digital to discuss how startups can get up to speed with SEO in their early, bootstrapped days. Search Engine Optimisation (SEO) refers to a marketing strategy focused on increased visibility in search engine results. SEO involves creative and technical elements required to drive Internet [...]


How to become better at copywriting

No matter how good a copywriter may feel they are, there’s always room for improvement. The significance of website copy, particularly within blogs, is growing. As sites rely more and more on blog posts to draw in potential customers, and as demands for higher quality writing increase relatively, copywriters are faced with ever-increasing [...]


UK startups to watch 2017

As the year 2017 kicks in, it is important to watch for some new startups in a variation of fields. Reading through this article will help you discover Startups to watch 2017. FLYROBE: FLYROBE remains a designer clothing rental service founded by Tushar Saxena, Shreya Mishra and Pranay Surana. In September 2015, FLYROBE emerged in the spotlight [...]


Is London the new Silicon Valley?

What and Where is Silicon Valley? First of all, we have to know what is Silicon Valley before we can answer the question “Is London the new Silicon Valley?” Silicon Valley is a location of America that is the technological hub of the US. It is found in San Francesco, Carlifornia. Silicon Valley consists of computer companies and [...]


How is big data changing the world?

Big Data is one of the latest buzzword in the tinsel town and organisations are trying hard to make sense of the data flood coming their way. With the advent of the internet, a lot of multinational companies have got access to a variety of digital information which if analysed in a proper way can help in finding solutions to the long unanswered [...]